IRI’s Srishti Gupta and Rentrak’s Chris Wilson to Highlight Value of Linking TV Viewing Habits and Consumer Purchase Data at Ad Age Data Conference

IRI

In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?,” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.

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IRI’s Srishti Gupta and Rentrak’s Chris Wilson to Highlight Value of Linking TV Viewing Habits and Consumer Purchase Data at Ad Age Data Conference

Fintech Debuts Supply Chain Partner Management Hub to Modernize Traditional Scan-Based Trading

White Rain Builds on 70+ Years of Beauty Heritage Announcing New Specialty Haircare Collection

Sodastream Selects GoBolt for Canadian Fulfillment and Last Mile Delivery

Lane Bryant Taps Metrical to Power Contextual, Margin-Aware Personalization Across Its Digital Experience

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