Press Releases

Just 1.5 Percent of Shoppers Decide the Success of New CPG Products

05/21/2012

A new report published by Catalina, the leader in precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the purchasing behavior of more than 41 million US consumers and shows that on average, just 1.5 percent, or 1 in 67 shoppers, accounted for 80 percent of volume during a 12-month window following their introduction.