Press Releases

Kantar Media Reports Strong Digital Coupon Support For New Product Introductions in the First Nine Months of 2011


In the first nine months of 2011, 214 new products included free-standing insert (FSI) coupon support as part of their introduction according to Marx, a Kantar Media Solution. Digital coupons were used in 83 of these 214 new product introductions, or 38.7-percent, during the first nine months of 2011.