Konscious Foods™, a plant-based seafood brand, has introduced the world’s first frozen sushi rolls, onigiri stuffed rice snacks, and poke bowls made entirely from plants. Founded by Gardein founder Yves Potvin, the products are now available at all Whole Foods Market locations across North America. With a focus on providing sustainable and delicious plant-based alternatives to seafood that still have great flavor and texture, the brand aims to make a positive impact on the environment and offer consumers convenient and tasty options that align with their values.
The new products are priced between $7.99 and $8.99, and they’re all crafted with high-quality vegetables and fruits. They are also Non-GMO Project Verified, gluten-free, and free from carrageenan and titanium dioxide. Konscious Foods plans to expand availability to over 4,500 stores nationwide by the end of the year.