Less Than One Percent of Shoppers Drive Volume For The Typical New CPG Product, Says Report From Cataline

In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent. Catalina, the personalized digital media company, has released a new report, entitled “New Product Traction Through Targeted Shopper Interaction: How New Product Success Hinges on Small Concentration of Shoppers,” which demonstrates the critical importance of data-driven shopper engagement in growing the success of new products.