LTK, known for powering Creator Commerce™, has launched LTK Marketplace, an extension of its influencer marketing platform. This innovative solution facilitates direct connections between brands and creators, allowing creators to pitch their ideas for upcoming campaigns. This dynamic shift has led to a 300% increase in weekly brand-creator campaigns within the first month.
LTK Marketplace aims to revolutionize influencer marketing by enabling creators to proactively engage with brands they’re passionate about. In the initial beta testing, over 15,000 proposals were sent by creators, indicating a strong uptake. This new platform promises to accelerate campaign timelines and enhance earning opportunities for creators. Brands like Caden Lane, Design Within Reach, and LouLou Baker have already leveraged the marketplace for their campaigns.