lululemon and Peloton have entered into a five-year global partnership. Peloton will be the exclusive digital fitness content provider for lululemon, while lululemon will become the primary athletic apparel partner for Peloton. This collaboration aims to engage their combined global community of over 20 million members across multiple countries. The partnership will offer co-branded apparel, unique events, and exclusive content, enhancing brand awareness for both companies.
Starting on Oct. 11, co-branded apparel will be available in Peloton retail stores and online, with a global rollout by March 2024. Additionally, lululemon Studio members will gain access to Peloton classes starting on Nov. 1 at no extra cost. This partnership signifies a shared vision to promote well-being through movement.