Luxury jewelry brand Aurate has joined forces with leading national jewelry retailer Helzberg Diamonds to launch an exclusive collection called “Laure by Aurate.” This marks the first time Aurate has used a sister brand business model, tailored specifically for Helzberg Diamonds’ audience. The collection, available starting August 9, will be sold in 30 Helzberg Diamonds stores and online.
“Laure by Aurate” features over 100 sustainably and ethically sourced pieces, including rings, earrings, bracelets, and necklaces made from recycled gold and responsibly sourced diamonds, jewels, and gemstones. The partnership aims to tap into a new audience for Aurate, expanding its reach and democratizing fine jewelry.
Helzberg Diamonds sees this collaboration as an opportunity to cater to a younger and fashion-forward consumer seeking accessible luxury goods. Aurate’s innovative approach and the strategic alliance with an industry-leading company are expected to further drive the brand’s growth and success.