Scent Beauty, Inc. is partnering with iconic American men’s cologne brand STETSON to launch STETSON Men’s Grooming, a line of personal care products targeting men of all generations.
The portfolio includes hair and body washes, body spray, facial washes, and face and beard moisturizers in four signature fragrances inspired by the American West. The scents cater to different consumer segments, including older men, urban hipsters, gender-fluid individuals, and younger consumers. The expansion into men’s grooming is a natural progression for the STETSON brand, and the partnership aims to reach a new generation of consumers while staying true to STETSON’s heritage.
Luke Grimes, the brand ambassador and star of the TV series Yellowstone, expressed excitement about the partnership and its connection to the spirit of the American West.
The STETSON Men’s Grooming collection will be available starting June 21st on Stetson.com and other retailers. Scent Beauty, Inc. is a leader in the e-commerce platform for bespoke scented products and focuses on diversity, sustainability, and convenience for consumers.