Mars, Incorporated, a global leader in confectionery, food, and pet care products and services, has announced that it has signed an agreement to acquire Kevin’s Natural Foods, a high-growth, nutritious meal company.
Kevin’s Natural Foods makes chef-inspired sous-vide meals, sides, and sauces that are made with whole foods and simple ingredients. The company’s products are designed to be healthy, convenient, and delicious, and they are currently sold in over 17,000 retail locations across North America.
The acquisition of Kevin’s Natural Foods is a strategic move for Mars, as it will allow the company to expand its portfolio of healthy food brands. Mars is also hoping to leverage Kevin’s Natural Foods’ expertise in the sous-vide cooking method, which is a relatively new way of cooking that preserves nutrients and flavors.
The transaction is expected to close in the third quarter of 2023. Financial terms were not disclosed.
In a statement, Shaid Shah, Global President of Mars Food & Nutrition, said: “We are excited to welcome Kevin’s Natural Foods to the Mars Food & Nutrition family of businesses. We have been hugely inspired by Kevin’s, a business whose mission fits squarely with our purpose: Better Food Today. A Better World Tomorrow. Kevin’s products are of a very high quality, nutritious, and convenient, without compromising on flavor, and are enjoyed by an engaged and loyal customer base across North America. The Kevin’s Natural Foods team has delivered impressive growth since it was founded four years ago, and we look forward to drawing on our experience of nurturing and scaling founder-led brands to help bring their products to even more people.”
Kevin McCray, President and Co-Founder of Kevin’s Natural Foods, said: “Mars Food & Nutrition shares our vision and passion for the role food plays in people’s lives. We founded Kevin’s with the mission to empower even the busiest people to eat nutritious, great tasting meals in minutes. Joining the Mars Food & Nutrition portfolio of brands will allow us to accelerate the development of more product innovations and support our mission of bringing Kevin’s to more consumers across markets.”
This acquisition is a sign of the growing demand for healthy and convenient food options. As consumers become more health-conscious, they are looking for foods that are both nutritious and easy to prepare. Mars’ acquisition of Kevin’s Natural Foods is a way for the company to meet this growing demand and stay ahead of the competition.