Monetate, the leader in multi-channel testing and personalization for brands worldwide, announced today that its platform influenced a third of all U.S. ecommerce sales (or one in every three dollars spent online) during Thanksgiving and Black Friday 2015. Monetate data – which reflects an average of 35 million online shopping sessions in the U.S. each day during the holiday period – indicates increases in digital browsing and buying, and significant growth in mobile and social commerce.
