Press Releases

New Benchmark Study Shows Number of ‘Never Active’ Email Subscribers Drops to New Low

08/19/2015

For the first time, the ‘never active’ segment of email subscriber databases fell below 69 percent, according to a new benchmark report from Yesmail, the email marketing solutions provider within Yes Lifecycle Marketing. Yesmail’s mid-year Email Marketing Compass report also found that Q2 marked the highest number of emails per opener – approximately four messages per week, even as email volume for individual subscribers increased.