Press Releases

New eBook “How Shopping Carts Kill DRTV Campaigns And What To Do About It” Addresses 78 Percent Abandonment Rate

07/11/2012

Shopping cart abandonment is an astounding 78 percent for DRTV (Direct Response Television) campaigns, which means that almost eight of 10 consumers who place one or more products in their online shopping carts do not complete the transaction. Acquirgy and SeeWhy co-published this eBook to alert marketers to the serious nature of this problem, and show how solutions can result in significant reductions in abandonment.