Procter & Gamble/Business Wire

The Procter & Gamble Company (NYSE:PG) reaffirmed its commitment to its Children’s Safe Drinking Water Program following the announcement of the company’s intention to divest its PUR Water Filtration business to Helen of Troy Limited (NASDAQ, NM: HELE). The sale will not include the water purification technology that enables the P&G Children’s Safe Drinking Water Program, as announced yesterday.