PDI and Shell are set to launch a new loyalty tier called Platinum Status within the Fuel Rewards program.
Starting on July 17, customers who qualify for Platinum Status will enjoy a savings of 10 cents per gallon on every fill-up at Shell stations. Additionally, they will receive double savings on select in-store products. Platinum Status members will also have access to VIP experiences and special rewards such as gift cards.
To unlock Platinum Status, Fuel Rewards members need to complete 12 fill-ups of at least 10 gallons each over three months. Select members will automatically receive Platinum Status based on previous qualifications. The program aims to enhance the Fuel Rewards program and solidify it as a leading gas and convenience loyalty program.
Members can redeem Platinum Status at participating Shell locations nationwide, and more information is available on the Fuel Rewards website.