Personalized skincare brand PROVEN has announced an extension of its partnership with Sephora, bringing its cutting-edge skincare personalization technology and solutions to 10 Sephora brick-and-mortar stores nationwide. The partnership, which initially launched digitally in January, marks PROVEN’s first-ever retail presence and Sephora’s first foray into skincare personalization.
The in-store experience includes interactive video displays where customers take PROVEN’s three-minute Skin Genome Quiz to create personalized skincare formulations. This extension follows the overwhelmingly positive reception of the digital launch and aims to provide a unique, bespoke skincare experience for Sephora’s customers.