REI's #OptOutside Movement Close to 1 Million Mark as Black Friday Approaches

REI

What started as REI’s Black Friday store closure announcement and commitment to pay 12,000 employees to take the day off the busiest day in the year for the retail industry and enjoy the outdoors instead, has prompted nearly 1 million endorsements for #OptOutside.

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REI’s #OptOutside Movement Close to 1 Million Mark as Black Friday Approaches

Sodastream Selects GoBolt for Canadian Fulfillment and Last Mile Delivery

Lane Bryant Taps Metrical to Power Contextual, Margin-Aware Personalization Across Its Digital Experience

Instant launches the first AI Photo Studio built for eCommerce

Brands Are Sitting on an $83 Billion Gold Mine — And Don’t Even Know It

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