GroupBy Inc., a leader in SaaS-based eCommerce product discovery technology, alongside RetailWire, release a collaborative report, “The Future of eMerchandising: Is Traditional eCommerce Merchandising Becoming Extinct?”. The report analyses the evolving role of eCommerce merchandisers due to the influence of AI-first search and product discovery technology.
GroupBy, featured in the Forrester WaveTM: Commerce Search and Product Discovery, is the pioneer in leveraging Google Cloud’s Retail Search Engine worldwide. Unlike traditional solutions, this AI-centric search engine dynamically optimizes search results for revenue, creating a balance between manual control and AI-led optimization.
CEO at GroupBy, Roland Gossage, criticizes the “band-aid” approach of layering AI over legacy systems. He asserts AI-first solutions like theirs address the root of the issue, thus bridging the consumer-retailer gap. With GroupBy’s platform, retailers can deliver highly personalized, buyable, and revenue-optimized search results, reducing the time spent on manual curation.
The report envisions a future where merchandisers focus on strategy and revenue-generating activities due to AI’s ability to reduce manual rules and optimize revenue-based searches. The newly freed-up time can be redirected to high-value activities like devising innovative promotions, A/B testing, exploring new technologies like ChatGPT, and addressing process-related issues.
Roland emphasizes, “Businesses need to determine their employees’ potential and select the right tools to help them reach that potential.”