Rise of the Millennials and Aging of the Boomer Generation Will Mean ‘Trouble in Aisle 5’ for Established Food Brands and Traditional Grocery Stores, Says Jefferies-AlixPartners Study

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, today announced the findings of their new joint study, Trouble in Aisle 5, which finds that the traditional food-at-home vertical, which is already facing trouble, is likely to see its challenges accelerate over the next few years.