Press Releases
Rise of the Millennials and Aging of the Boomer Generation Will Mean ‘Trouble in Aisle 5’ for Established Food Brands and Traditional Grocery Stores, Says Jefferies-AlixPartners Study
06/27/2012Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, today announced the findings of their new joint study, Trouble in Aisle 5, which finds that the traditional food-at-home vertical, which is already facing trouble, is likely to see its challenges accelerate over the next few years.