Roku, the leading TV streaming platform, has announced a groundbreaking partnership with Shopify that enables viewers to make purchases directly from Shopify merchants through Roku Action Ads on their TVs. By simply pressing the OK button on the Roku remote, viewers can learn more about products featured in ads and complete their purchase without leaving the streaming experience.
This collaboration marks the first integration of commerce for independent Shopify merchants on TV streaming platforms, providing a new advertising channel for Shopify businesses. True Classic, Ergatta, and Olly are among the initial partners to embrace this innovative feature. The partnership enhances the advertising funnel, allowing Shopify advertisers to gain valuable customer insights and access Roku’s vast audience, while viewers can conveniently shop from their screens. The move reflects Roku’s commitment to democratizing TV advertising and expanding its commerce partnership with Shopify.