Igloo has teamed up with iconic hip-hop group RUN DMC to launch a special-edition cooler collection, commemorating 50 years of hip-hop. The collaboration includes the release of the RUN DMC Little Playmate cooler and KoolTunes Playmate cooler with built-in Bluetooth speakers, celebrating both the rap group’s legacy and the anniversary of hip-hop.
Adrienne Berkes, vice president of marketing at Igloo, expressed excitement about the collaboration, stating, “Collaborating with RUN DMC is the chance of a lifetime…giving fans the chance to keep celebrating 50 years of hip-hop and 40 years of RUN DMC with their collectible cooler along for the ride.”
The cooler collection showcases RUN DMC’s influence on the music industry through artwork depicting 40 years of the legendary rap trio’s history. Fans can shop the collection exclusively on igloocoolers.com/rundmc while limited supplies last. Igloo also plans to offer 50 limited-edition RUN DMC Little Playmate coolers designed by renowned hip-hop visual artist Cey Adams at the RUN DMC 40th Anniversary Pop-Up Shop in New York.