Press Releases

Sazerac Selects Vistaar to Optimize Price and Promotion across its Three-tier Value Chain


Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that The Sazerac Company, Inc., has selected the company’s pricing solution to optimize price and promotion throughout its three-tier value chain. Founded in New Orleans in 1850, Sazerac has grown from a single self-named cocktail into the owner of some of the United States’ most venerable distilling companies – Buffalo Trace Distillery, A. Smith Bowman, The Glenmore Distillery, and Barton Brands.