Sephora has announced the return of its highly anticipated beauty event, SEPHORiA: House of Beauty.
This year, the event will be held in a hybrid format, featuring a live ticketed event in New York City and a free global virtual experience in select markets. Taking place on September 29th and 30th, SEPHORiA will celebrate Sephora’s diverse beauty community and showcase its curated product assortment. The live event will be held at Skylight at Essex Crossing in Lower Manhattan, while the virtual experience will feature a customizable 3D gaming-like platform.
Attendees can expect hands-on experiences, interactions with brands and beauty icons, and exclusive product offerings. The virtual platform will allow visitors to create avatars, chat with Sephora Beauty Advisors, and earn Beauty Insider points.
The event will feature over 50 participating brands, including Drunk Elephant, NARS, Milk Makeup, and more.
Access to the live event will be available through two ticket tiers, with in-person attendees receiving a swag bag of full-sized beauty products. Virtual attendees can register for free and purchase a Virtual Key Swag with travel-sized products. Sephora will also expand global access to the event, with a Paris event following the flagship event in New York City.
Registration and ticketing open on July 18th for Sephora Rouge Members and on July 20th for all other clients.