Skylar, a clean fragrance brand, has launched three limited edition rollerballs inspired by the Amazon Prime Video series, The Summer I Turned Pretty. The fragrances, Salt Air, Boardwalk Delight, and Capri Summer, capture the coastal magic of the show’s setting, Cousins Beach. They are hypoallergenic, vegan, and cruelty-free, and are available for purchase on skylar.com and amazon.com/shopthesummeriturnedpretty.
Skylar’s marketing vice president, Sara Miranda, said, “The Summer I Turned Pretty series offers a nostalgic escape to summer moments similar to the sensory experience of our fragrances. We created the sweetness of Boardwalk Delight to relive the memories of our youth, and Salt Air evokes feelings of serenity – the same that flood your senses any time you’re within a mile of the ocean. If you’re dreaming of the warm sun, epic coastline, and sweet, zesty citrus fruits – that’s the epitome of Capri Summer. We’re delighted to offer fans this tangible connection to the series they adore, celebrating the magic of summer and the power of fragrance.”
Jamie Kampel, head of licensing and merchandising at Amazon Studios, said, “Skylar has done a phenomenal job of capturing the scents of summer. Each fragrance in the collection is inspired by The Summer I Turned Pretty and evokes a different aspect of Cousins Beach, from saltwater air to coastal breezes and long strolls on the boardwalk. The fragrances are a great extension of The Summer I Turned Pretty brand and are sure to delight our biggest fans.”
The limited edition rollerballs are available at an attractive price of $30 per 10 mL. They are also available at the Teen Vogue launch party, which will take place on June 29, 2023.
In addition to the limited edition rollerballs, Skylar is also offering a 10% discount on all of its fragrances to fans of The Summer I Turned Pretty. To redeem the discount, use the code SUMMER23 at checkout.