Socialogue: I Like You and Will Follow You Anywhere!06/06/2012
More than one in three people, 38 percent, have recommended a brand they “like” or follow on a social network. At 53 percent, Latin Americans are more likely than other regions to recommend a brand they like or follow. How much influence do these recommendations wield? On average, almost one in four people worldwide, 22 percent, said they bought a brand because a friend recommended or followed the brand online.