San Francisco-based financial services company, Square, has launched Square Go, a new booking app aimed at connecting consumers with a wide range of beauty and personal care businesses. Boasting a network of over 250,000 professionals offering 2 million self-care services, Square Go seeks to simplify the booking process by allowing users to search, discover, and schedule appointments with highly rated independent service providers in their vicinity. The mobile app also enhances visibility for beauty and personal care professionals, aiding in customer retention and business growth.
Square Go introduces several innovative features for users:
- Booking Appointments: Consumers can easily book appointments with local businesses based on location, services, and availability, streamlining the booking process.
- Personalized Recommendations: The app suggests businesses based on users’ previous booking patterns, offering tailored recommendations.
- Appointment Management: Users can receive appointment notifications and manage bookings through the app, reducing no-shows by 55% among Square Go users.
- Rebooking Convenience: Square Go showcases previous appointment history, encouraging rebooking and enhancing customer satisfaction.
The app is seamlessly integrated with Square Appointments, expanding the company’s reach beyond beauty and personal care to other industries. With Square Appointments boasting over 488 million bookings since its launch in 2014, Square Go aims to tap into the mobile-first preference of consumers and meet their on-the-go booking needs. The app’s launch aligns with Square’s commitment to equipping businesses with omnichannel tools to drive sales and customer experiences. While currently catering to beauty and personal care, Square Go has future plans for expansion into additional industries.
Sellers on Square Go are offered a professional business profile, boosting discoverability and brand visibility. The app generates business profiles automatically based on the booking site, and sellers can further personalize them with essential information such as photos, staff details, services, and pricing. Verified reviews and feedback are collected and displayed, while rebooking prompts encourage customers to schedule their next visit, resulting in 23% higher rebook rates for Square Go users.
While currently available for iOS users in the U.S., Square Go’s future developments include waitlist functionality, advanced business recommendations, in-app payments, and advanced staff profiles. The app’s launch is seen as a significant stride for Square sellers and customers, with a strong emphasis on exceptional customer experiences and seller discovery.