Press Releases

StrongView Survey Reveals Brand Loyalty Cannot Be Predicted by Age or Income

09/19/2014

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, has released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context.