Press Releases

Study Finds Free Gift with Purchase Drives Increase in Customer Retention, Incremental Sales for Online Retailers

11/14/2012

New survey findings from Harris Interactive and commissioned by IDR Marketing Partners, the leader in e-commerce marketing and pioneer of product sampling, reveals about two in five Americans are very-to-extremely likely to purchase more often from a shopping Web site after receiving a free gift and about 40 percent of Americans are somewhat likely to.