Press Releases

SymphonyIRI & Legolas Media Leverage In-Store Data for Audience Planning, Buying and Analytics

11/01/2011

Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace developer Legolas Media have teamed up to provide brand marketers with the ability to buy online ads based on user level in-store purchase behavior – and to then use actual product sales data for ongoing return-on-investment (ROI) measurement.