The Call for Clarity Survey released by Siegelvision, a strategic communications firm that focuses on combating the crisis of complexity in business and government, reveals that consumers are openly expressing their dissatisfaction with companies that don’t provide clear, honest and easily comprehensible contracts, click-through agreements, product instructions and accessible rewards programs. The survey shows that frustrating, cumbersome communications lead to loss of sales, goodwill and trust, while also undermining customer retention.
