TiVo Research and 84.51 Show Decreasing TV Advertising Budgets Disproportionally Hurts Brand Sales

TiVo Research, a subsidiary of TiVo Inc and 84.51°, a customer engagement consultancy, today released the results of a study that showed when 15 Consumer Packaged Goods (CPG) brands cut their TV advertising budgets, the majority lost a much greater amount in sales year-over-year.