U.K. grocer, Morrisons selects retail analytics firm Precima to drive competitive and customer-facing priorities

April 15, 2016May 11, 2016 Updated onMay 11, 2016

Precima/PRNewswire

Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions and U.K.-based Wm Morrison Supermarkets PLC (LSE: MRW), announced they have signed a new multi-year agreement.

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Precima

Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions and U.K.-based Wm Morrison Supermarkets PLC, announced they have signed a new multi-year agreement.