U.K. grocer, Morrisons selects retail analytics firm Precima to drive competitive and customer-facing priorities

Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions and U.K.-based Wm Morrison Supermarkets PLC (LSE: MRW), announced they have signed a new multi-year agreement.

Precima, a retail consulting and analytics firm specializing in shopper insights and customer-centric solutions and U.K.-based Wm Morrison Supermarkets PLC, announced they have signed a new multi-year agreement.