The United States kids’ food and beverage market is projected to reach $72.41 billion by 2028, growing at a CAGR of 6.4%. Concerns about childhood obesity and diet-related diseases have prompted parents to become more health-conscious and seek out healthier food options for their children. The industry offers a wide range of products targeting children, including snacks, breakfast cereals, beverages, and ready-to-eat meals. However, there are concerns about the nutritional quality of many of these products, which often contain high levels of added sugars and unhealthy fats. Efforts are being made to promote healthier options and provide transparent labeling.

Growing trends in the market include a focus on low sugar and additive-free products, allergen-friendly options, and sustainability. Convenience is also driving demand for nutritious on-the-go snacks and meals. Digital platforms are helping parents make informed choices by providing access to information and reviews.

The U.S. government is also taking steps to improve school meal programs and expand nutrition education. Yogurt and dairy-based products are particularly popular among children, with yogurt drinks and dairy-based smoothies experiencing rapid growth. Dairy products in general are valued for their essential nutrients and role in supporting children’s growth and development. Key companies in the market include Conagra Brands, PepsiCo, Kellogg Company, Campbell Soup Company, General Mills, and Nestle. The market is segmented by product category, including beverages, cereal, dairy products, frozen foods, meals, snacks, and others.