Visa Inc. (NYSE: V) today announced plans to raise its Visa Easy Payment Service “no signature required” limit from $25 to $50 for two key U.S. merchant categories. Starting in October 2012, discount stores and grocery stores/supermarkets in the U.S. can accept Visa cards for transactions up to $50 without requiring a cardholder signature or PIN, or providing a customer receipt unless requested by the cardholder.[1] This change is designed to increase speed at the point-of-sale, cardholder convenience and operational efficiencies for a large number of merchants.
