Hispanic Chamber of E-Commerce

Wells Fargo is expanding its partnership with the Hispanic Chamber of E-Commerce (HISCEC) and Univision/Entravision to enhance financial literacy among Spanish-speaking Latinos. The Tu Futuro program, now in its third year, has extended its reach to markets in Arizona, California, Colorado, Georgia, Nevada, and Texas.

This initiative aims to empower individuals, families, and businesses by providing essential financial education, reducing the digital divide, and offering access to digital resources. Tu Futuro has played a pivotal role in educating the Latino community on finance, particularly small business owners, with support from HISCEC and Wells Fargo, amplified by media partners Univision and Entravision.

The program’s focus is on fostering financial wisdom and resilience within Latino communities. By offering fundamental financial knowledge, access to digital tools, and tailored resources for economic sustainability, Tu Futuro seeks to empower Latinos to make informed financial decisions and secure their long-term financial well-being.