Whole Foods Market is expanding its Sourced for Good program to its coffee offerings. 13 distinct blends of Whole Foods Market brand coffee, previously labeled under Allegro Coffee Company, will now feature the Sourced for Good seal. This marks the program’s first extension into the grocery aisle.
These coffees already hold third-party certifications for sourcing from Rainforest Alliance or Fair Trade. Additionally, they must meet the retailer’s high-quality standards, being either organic or Non-GMO Project Verified. This expansion allows customers to support responsible sourcing, environmental stewardship, and worker communities through their coffee purchases.