Wrangler®, the iconic denim brand with deep roots in cowboy culture, has announced a multi-year sponsorship agreement with the Dallas Cowboys, solidifying its position as the official jeans of “America’s Team.” The partnership marks a celebration of the shared values between the two American icons and underscores Wrangler’s commitment to its Western heritage.
The sponsorship will be prominently showcased at AT&T Stadium and amplified through various media channels, including television, radio, and social media. Throughout the 2023-2024 Dallas Cowboys season, Wrangler plans to celebrate cowboy culture with activations at the stadium, engaging social content featuring players, cheerleaders, and the Flag Team, as well as in-store promotions on Wrangler products in Texas-based retail locations on Wednesdays throughout the season.
John Hickman, vice president of business development for the Dallas Cowboys, expressed enthusiasm for the partnership, highlighting the natural fit between Wrangler’s ethos and the lifestyle of Cowboys players and fans.
The sponsorship also encompasses a free, monthly summer concert series, “Sounds of the Star presented by Wrangler,” at The Star in Frisco, the Dallas Cowboys World Headquarters, along with various community activations and donations.
Cowboys fans can elevate their game-day style with Wrangler denim, available in retail locations across Texas and online at Wrangler.com. For the latest Dallas Cowboys content, fans can follow @wrangler on social media. With this exclusive sponsorship, Wrangler reinforces its commitment to Western heritage and its role as the go-to denim brand for cowboys and football fans alike.