Wrangler® Signs Country Music Star Lainey Wilson05/02/2023
Wrangler has teamed up with country music star Lainey Wilson for its upcoming fall/winter 2023 women’s collection. The multi-year collaboration will feature Wilson as the face of Wrangler and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.
The collection will include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops, which will be available nationwide and online in July. The collaboration will continue in 2024 with Wilson as the face of Wrangler women’s next spring and a Wrangler x Lainey Wilson Capsule Collection expected in the fall of 2024.