Answering the demand for an in-home solution to efficient food wrap dispensing, Cofresco Foodservice, a division of Melitta USA, Inc., has launched a new model, specially designed for home chefs and bakers – the Wrapmaster® Home. Available exclusively to homes across the US.
Wrapmaster®, named the ultimate chef wrap system by professional chefs, grew a trusted global following, thanks to its ability to reduce waste and increase productivity with a proven 20% material saving*, as well as minimizing food waste by protecting and preserving valuable ingredients more effectively than traditional cardboard cutter boxes.
Designed closely with professional chefs to meet the needs of any kitchen, Wrapmaster® Home effortlessly ensures the at-home chef can be more efficient in the kitchen – from prepping and cooking to storing.
This essential piece of equipment offers the same features as its professional range of kitchen wrap dispensers, including its unique, gripper bar system, concealed blade for a safe and easy cut and its robust, shatter-proof casing. Wrapmaster® Home’s one-press cutting system allows users to pull out just what is needed to cover a dish then cut and wrap to create a tight seal. It comes in a range of vibrant colors to suit any kitchen including teal, red, black, blue and white.
Retailers will quickly see the benefit of stocking this handy kitchen device as consumer demand for kitchen equipment that helps aid efficiency continues to rise. Consumers will flock to get their hands on the simple system which will result in an organized work surface and efficient food prep and clean-up.
“Wrapmaster® entered the U.S market with our professional dispenser range in 2019. Since then, we’ve seen a rising demand for this type of dispenser for home use so have adapted our patented professional system to be available for residential kitchens across the United States” said Mike Nelson, Sales Director, North America for Cofresco Foodservice at Melitta USA.
“Taking this growing demand into account, retailers looking to stock an innovative budget-friendly kitchen helper that can boost their own sales should look no further than Wrapmaster® Home” Mike continues.
But that’s not all, consumers can find peace of mind knowing that the Wrapmaster® Home is dishwasher safe and can be easily cleaned and disinfected with sanitizer spray, making it effortlessly ready for the next meal, BBQ, school lunch prep or when entertaining. The universal Wrapmaster Home® dispenser comes with adaptors that fit most 12 inch-wide, up to 250-foot-long, national and store-brand food wraps with a cardboard core, making it a great up-sell addition to store ranges.
*3-week professional kitchen trial
To learn more visit www.wrapmasterhome.com or contact customerserviceNA@cofresco.com
About Wrapmaster®
The Wrapmaster® Home universal kitchen wrap dispenser, designed by Cofresco Foodservice, is the home consumer dispenser option from Wrapmaster®, the leading brand of chef dispensers which have been trusted by professional chefs for more than 25 years in over 36 countries. Wrapmaster® Home has been designed and engineered to the highest standards; it brings the professional chef quality of Wrapmaster® to the home user.
Cofresco Foodservice, a division of Melitta USA, Inc., are brand owners of Wrapmaster® Home and the Wrapmaster® professional series of dispensers.