Yum! Brands, the parent company of KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill, has partnered with Treasure Data to improve its customer data platform. Treasure Data’s AI and machine learning capabilities will help Yum! Brands to better understand its customers and deliver more personalized experiences.
The partnership will allow Yum! Brands to unify all of its customer data, including first-, second-, and third-party data. This will give the company a single view of each customer, which will help it to target its marketing more effectively.
Treasure Data’s technology will also help Yum! Brands to discover unknown audiences and to personalize its marketing to them. This will help the company to increase brand loyalty and frequency.
The partnership is part of Yum! Brands’ strategy to drive 100% of its sales through digital channels. The company believes that by improving its customer data platform, it will be able to better engage with its customers and drive more sales.
Quotes
- “This is the latest advancement in our strategy to drive toward enhanced digital experiences and deliver exceptional value to our customers, as the Company remains focused on our vision to have 100% of sales powered by digital,” said Cameron Davies, Chief Data Officer, Yum! Brands.
- “Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences,” said Davies.
- “We are thrilled to partner with Yum! to get a centralized view of customer data across brands and deliver more meaningful personalized diner experiences while driving greater profitability across its brands,” said Kazuki Ohta, CEO and co-founder, Treasure Data.
About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill.
About Treasure Data
Treasure Data helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. The Treasure Data Customer Data Cloud, our suite of customer data platform solutions, integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales and Operations to drive personalized engagement and improve customer acquisition, sales, and retention.
Treasure Data is trusted by hundreds of Fortune 500 and Global 2000 companies, has won numerous awards, and has been named a strong performer and leader by top analyst firms. Headquartered in Mountain View, CA, Treasure Data has offices in Japan, South Korea, the United Kingdom, and France to help leading brands around the world make the connection. To learn more, visit www.treasuredata.com.