Pretargeting is the future, retargeting is the past

July 16, 2014

Technology that predicts what we’re about to buy needs to replace current tech that seeks to sell more of the stuff we’ve already purchased, according to this columnist.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.