Prime Day is huge for Amazon’s third-party sellers

Sellers on Amazon.com’s marketplace like Furbo, which makes dog collar cameras, have seen their sales skyrocket as a result of past Prime Day events. “Our first year, we were given the spotlight deal,” said Maggie Cheung, co-founder of Furbo. “It helped catapult us to become the No. 1 bestselling pet camera in the world. Prime Day has also helped us tremendously on the financial side, as the one day that can sometimes result in 500X daily sales. ... It even led us to a partnership with Universal Studios last year for the movie 'The Secret Life of Pets'"