Nolan Wheeler

Nolan Wheeler, Founder and CEO of SYNQ Technology, brings a wealth of experience and visionary leadership to the RetailWire BrainTrust. His distinguished retail career includes store, district, and senior regional roles at Safeway, Loblaw, and Best Buy, where he gained firsthand knowledge of operational challenges and customer experience pain points.

Recognizing a growing problem as in-store shopping became increasingly frustrating — with more locked products, frequent out-of-stocks, display-only models, and reduced staffing — Nolan shifted his focus to technology-driven solutions. He founded SYNQ Technology to eliminate these frictions, empowering retailers to create seamless, efficient, and profitable store environments.

Coined “Moneyball for retail” by KPMG, SYNQ Technology uses advanced economic formulations and proprietary software to revolutionize store operations and merchandising. The platform allows retailers to deliver the convenience and reliability of online shopping in a physical space, driving more productive customers, more profitable stores, and significant reductions in shrink and violence.