Publix ending its GreenWise store experiment

Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring. Publix will continue to sell private-label organic products under the GreenWise name.