Retail News

Quaker Oats rebrands Aunt Jemima under new name

CNN 02/10/2021

PepsiCo’s Quaker Oats division has retired its Aunt Jemima and replaced it with a new name and logo under the Pearl Milling Company brand. “We are starting a new day with Pearl Milling Company,” a PepsiCo spokesperson said. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”

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