Ralph Lauren moves into the metaverse

Ralph Lauren CEO Patrice Louvet said that younger consumers are moving into the metaverse and his company is going there with them. “One of our strategies is to win over a new generation and the new generation is there. So we have to be there,” he said. “There are a lot of parallels actually between the metaverse and Ralph’s vision because we are not a fashion company. We are in the dreams business.”