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Reintroduced Toys R Us is about play, but also sales

Written by
R
Rick Moss
Go to the newly opened Toys R Us in Paramus, NJ and you may need to keep an eye out for flying Nerf pellets. The store staff opens toys so kids can try them out, and kids don't need much encouragement to do so. The new chain, currently with just one other store (Houston), is still stacking product high and stocking a broad selection. Parents are saying it's helpful when the kids can try out toys before buying. And one might imagine store management learning about what items to stock when seeing which hold kids' attention.

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