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First Party Data: Enhancing Customer Retention in Retail

First Party Data: Enhancing Customer Retention in Retail

First party data is an invaluable asset for retailers looking to increase customer retention and loyalty. By employing a proper strategy, it is possible to craft an individualized shopping experience that will motivate customers to come back. Utilizing a customer data platform (CDP) is key in this process as it helps organize and analyze all of the available first-party data. It also allows retailers to target customers with relevant offers based on their past behaviors, preferences, and purchase history.

Unlocking Supply Chain Resilience: Leveraging AI for Retail Success​

Unlocking Supply Chain Resilience: Leveraging AI for Retail Success​

Free Webinar on July 12th, 2024 at 12:00 PM ET Did you know that 75% of businesses experience supply chain disruption annually? Discover how predictive technologies can fortify your retail supply chain, mitigating disruptions and enhancing performance. Join El Puerto de Liverpool, the leading department store company in Mexico, and retail experts from SAP &…