A new IRI report – The Changing Shape of the CPG Demand Curve: E-Commerce

Posted: August 4, 2020

As IRI continues to monitor the global pandemic, this report examines the effect of the e-commerce surge on in-store exposure, price comparison and product assortment.

E-commerce has its share of challenges in terms of both shopper satisfaction and lost impulse sales, but retailers, manufacturers and fulfillment partners have opportunities to erase fulfilment friction and create new, meaningful ways for shoppers to buy and connect with brands and retailers.

Get this timely report to learn how shopper spending has shifted to grocery e-commerce during the pandemic and how the online landscape is consolidating under large, national players that are investing in upgraded technology.

IRI also looks ahead to explore how conversion to e-commerce may continue to rise into 2021 and beyond as infrastructure investments catch up with heightened demand amid the new normal.

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